What is Norma Knows NYC (NKNYC)?

"What would you do in a NYC minute... hour... day... weekend?"


  • Norma’s Weekly Snapshot is personally vetted by
    native Manhattan resident Norma; a Friday-to-Friday online newsletter highlighting the best of what NYC has to offer.
  • Carefully curated, weekly reviews of what’s new and notable for the first-time visitor, seasoned traveler, repeat guest and even the savvy New Yorker.
  • Unbiased, hand-picked finds for navigating the
    city. From uptown to downtown, Norma uncovers
    the best in dining, culture, shopping, wellness and
  • Insider access to NYC buzz – unique venues, special events and undiscovered secrets.

Who is Norma?


A native New Yorker with an uncanny instinct for matching people with memorable city experiences.  Her exuberance for all things New York, combined with a sleuth-like ability to uncover all the goings-on in this amazing town, result in unforgettable New York City experiences... and you have what her friends and business associates refer to as the ‘Ask Norma' Solution.

Building upon a successful career in the events and hospitality industry as President of Meeting Management Associates, Norma has taken her detailed-oriented event planning skills and created her trusted Norma's Weekly Snapshot and Welcome to the Neighborhood Guide.   With a carefully curated hand, Norma combs through the abundance of weekly activities,  and teases out what is select and special  for each Friday-to-Friday newsletter.  With countless favorites she is always on the lookout  for that extra special, buzz-worthy event.  

Passionate about the city, Norma's goal is to provide readers with the ultimate citywide recommendations, as well as an insider's look at the undiscovered treasures.

They say the city never sleeps.  Neither does Norma.  Her radar is always on searching for the hottest new finds and rediscovering the timeless classics.   From ageless to edgy, notable to new, Norma's discerning taste and intricate urban knowledge create special moments that will transform a New York City minute...hour...day....weekend into something magical.